Founder direction
The calls only you can make — where the brand goes next, what to say no to, and what you’re avoiding because it’s uncomfortable rather than because it’s wrong.
One-to-one business consulting
Scale the brand, not the headcount.
I'm Priyanshu. I run Invoqo and NRI Tools, and I take a small number of founders one-to-one — direction, pricing, promotion (online and offline), and the systems that let a brand run without you personally holding every piece together. Straight answers, your numbers, no retainer required.
Runs an agency and a shipped product, not just a Notion page of frameworks. @priyanshu.scale on Instagram
Intro video
Hear it from me before you pay for an hour of it.
Two minutes on the four pillars, who I'm useful to, and who I'm not. For a practice built on one person's judgement, watching someone talk is worth more than another paragraph.
The four things we work on
Product & pricing
What you charge, what it’s actually worth, and whether the margin survives contact with reality once discounting is included.
Promotion, online and offline
Not just the ad account. Distribution, retail, word of mouth, and the offline channels a purely digital read on the business tends to miss entirely.
The company system
KRAs, KPIs and SOPs written down properly, so the business runs on a system rather than on you remembering everything and being in every room.
If a session turns up work that needs doing rather than deciding — running the media, building the creative, wiring the tracking — that hands off to Invoqo. It’s scoped and quoted separately, on a free call, never folded into the hourly rate here.
Which one are you?
For brand owners
You are the bottleneck, and you already know it.
Every decision routes through you — pricing, what to launch next, who to hire, which channel to trust. That worked at the size you started. Past a certain point it stops being founder-led and starts being founder-blocked. We work out what actually needs to be a system rather than a decision you make from memory every time.
- Which decisions should have a written rule instead of needing you every time
- Whether your pricing reflects what the product is actually worth
- Where promotion is missing entirely — most brands we see have an online plan and no offline one
- What a KRA/KPI/SOP pass would actually change in the next 90 days
For marketers & freelancers
You can run the ads. Now run the room.
Most people who plateau in this career do not have a skills problem. They have a positioning and pricing problem — they charge for hours, present tactics instead of outcomes, and lose the client conversation before it starts.
- Pricing that reflects outcomes rather than time spent
- How to present numbers to a founder who does not care about ROAS
- Scoping work so it does not quietly expand
- Building a portfolio when you cannot show client data
Three ways to work together
Power Hour
₹7,50060 minutes
One problem, worked through properly.
Best for: A specific decision you are stuck on.
[ Details ]Growth Sprint
₹65,0004 weeks
A full audit, a roadmap, and someone to argue with while you run it.
Best for: You know something is wrong but not what.
[ Details ]Advisory
₹1,20,000per month
An ongoing second opinion, on call.
Best for: You are making big calls often and want a sounding board.
Three brands at a time
[ Details ]Not sure which? Book the Power Hour — it credits against a Sprint if you upgrade.
Or start with a playbook
Everything I would walk you through on a call, written down. Cheaper than my time, and yours to keep.
Founder Story Script
Framework
₹1,999₹3,999+ GST
How I work
I will tell you not to hire me
If the problem is your product, your pricing or your margin, no amount of marketing fixes it. Saying so early is worth more than a retainer.
Your numbers, not platform numbers
We work from what actually landed in your bank account. Platform-reported revenue is a starting point, not the truth.
No decks
You get a written summary you can act on, not forty slides you will not reread.
Small numbers, on purpose
I take few enough brands that I can hold the detail of each one in my head.
Straight answers
Q.1 What do you need from me before a session?
Access to your ad accounts and analytics, twelve months of sales data if you have it, and an honest number for what a customer is worth. If you do not have that last one, that is often the first thing we work on.
Q.2 Is this different from hiring Invoqo?
Yes. The agency executes — it runs your media, makes your creative, builds your brand. This is me, one-to-one, helping you decide what to do. Plenty of people take a session and never become agency clients, which is a perfectly good outcome.
Q.3 Do you work with early-stage brands?
Sometimes, but honestly: if you are pre-revenue or spending very little, a paid session is rarely the best use of your money. Email me anyway and I will tell you straight whether it is worth it.
Q.4 What if the session is not useful?
Tell me and I will refund it. That has been the policy from the start and it has not been abused yet.
Q.5 What does this actually cost?
Three published tiers, starting at the Power Hour above — see the full breakdown on the consulting page. That’s separate from Invoqo’s agency work, which is scoped and quoted free on a call rather than priced as a flat rate, because the work varies too much between brands to quote sight unseen.