Founder, Invoqo
I still run an agency and a product. That is deliberate — advice from someone who has stopped doing the work goes stale faster than the platforms change.
I run Invoqo, a growth and creative agency working with Indian FMCG and D2C brands. That means I am in ad accounts, creative reviews and P&L conversations most weeks — not describing them from memory.
Dharv Technologies LLP, which Invoqo sits under, also builds NRI Tools — 61 calculators and filing tools for non-resident Indians. Running a product alongside an agency is the reason I am useful on unit economics: I have had to answer the same questions about my own business, with my own money.
A lot of founders do not need an agency. They need two hours with someone who will look at the numbers honestly and say what is actually wrong. Selling them a retainer instead would be easy and dishonest.
So I keep a small number of one-to-one clients, priced so it is worth both our time, and capped so I can hold the detail of each business in my head.
Almost every session that starts as "our ads stopped working" ends up being about something upstream of the ad account — a pricing decision nobody had revisited, a product mix nobody had signed off on, or a decision that kept quietly waiting on the founder because no one else was allowed to make it.
The sessions that actually change something end with a short written summary — sometimes literally a KRA or an SOP — not a verbal agreement everyone means to follow up on. That's why every engagement here ends in writing, not a call that trails off.